Site was mocked up in Photoshop and the given to me once the look was approved. It’s generally my job to bring the mockup to life. Sometimes changes or sacrifices have to be made for the sake of simplicity or usability – or some specific feature of the design would end up being way more work to program than it seems. When this happens, the lead designer and I work together to come up with a solution that best fits the “feel” they want to capture while still being practical.
One unique feature of this site is the rotating product spotlight (scroll to the bottom of this page). This is a customized slider that dynamically pulls in product names, photos, and descriptions from a collection of posts.